“WHO IS LARRY?” – Founder Larissa Klemenz
At some point, I had to smile when someone suggested you should spend 40 hours a week managing a single social media account. Forty hours? For one brand?
During my years in agency environments, I often managed up to eight clients at the same time. And yes, there were weeks when I wished days had more than 24 hours. They didn’t.
What I learned during that time is simple: social media is not a full-time job if you know how to build smart processes and execute content efficiently. Success doesn’t come from spending more time. It comes from experience, structure, and clarity.
You don’t need 40 hours a week for one account. You need a system. You need a clear strategy. And sometimes, you need someone who has already managed multiple brands in parallel and knows how to make social media smarter, not more stressful.